Etisbew approach towards SEO:
Etisbew works on a highly customized and proprietary
approach towards Search Engine Optimization services. With its
vast experience in SEO services, Etisbew devised a methodology
which is unique, highly process and analysis oriented.
Etisbew understands that the Optimization service works at its
best not by just providing a one time optimization activity covering
standard things but a continuous optimization process going forward
to improve search engine positioning.
Etisbew will follow the set process whenever it takes
up any SEO activity for a typical website.
1. Website Analysis:
In-depth analysis of the CLIENT website
in order to fully optimize the content, structure and traffic
flow. Etisbew feels that access to detailed web log
files is crucial in this stage.
2. Keywords Optimization:
Identify, compare and select ultimate
keywords/phrases. The stage involves extensive analysis of the
competitor's web sites, meta tags and submitted
keywords/phrases.
3. Meta Tags & Web Page Optimization:
Meta tags are generated based
on the selected key word/phrases and placed on the pages of the
CLIENT web site. Etisbew will also do
recommendationof the particular landing
page content in terms of which key words to use and how to place
the content.
4. Submission of Web Pages:
Optimized web pages are submitted
to leading and related directories for top placements and positioning.
5. Link Optimization:
Add relevant external inbound
links and outbound links to and from other websites. Link Optimization
is also a significant factor in Search Engine
Optimization. Etisbew has learnt from
its experience that if websites links are properly optimized that
can result into top search engine
positioning and placement.
6. Reporting:
There are many types of reports,
but for the most part these reports can be segmented into 5 basic
groups.
- Ranking / Positioning Report:
Lists all keywords by search engines and their respective
ranking. The detailed reports include ranking for root and branch
pages.
- Original Ranking:
Reports current ranking compared to ranking prior to
the SEO campaign for each keywords.
- Submission Report:
Lists the last time submissions that were made to each
of the search engines. The detailed reports include specific
submission information to the directories.
- Link Report:
Lists all new external inbound links from other websites
and external outbound links to other websites.
7. Maintenance:
Analyze results and revise tactics to maintain
or improve search engine positioning.
Etisbew feels that Optimization work continues
long after the optimized site is launched. The continued areas of
effort fall into 4 basic categories:
- Analysis and revision of page optimization:
To maintain top ranking, we evaluate the results and
make tactical modifications based on performance observations.
- Adaptation to search engine algorithm changes:
Search engines are constantly modifying their ranking algorithms.
It is not unusual to see several changes each year for each
search engine. These changes must be identified and analyzed
in order to maintain top rankings.
- External link structure maintenance:
Websites change their design. These changes can affect
or "break" inbound or outbound external links which
can adversely affect website ranking.
- Continued submissions to Directories:
Over time, search engines "clean house" and
drop older site pages from their database. Sometimes pages are
dropped inadvertently. Whether purposely or not, search engines
must be monitored continually to be sure website pages are properly
indexed or resubmit pages that have been dropped. To improve
positioning or placement in search engines, web pages should
be re-submitted over the period of time.
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